The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders… Read More »
When shopping in a local supermarket here in Vientiane / Laos, I noticed that retailers would blatantly alter expiry dates on food packages in order to still be able to sell them. Another way of dealing with a (too) short shelf-live over here is to use the stickers with the product detail translations to simply cover… Read More »
Communicating change is true teamwork. Changing routines – sometimes even beliefs and mindsets – is not an easy (t)ask, and it takes constant communication, education, and leadership to make it happen. I keep emphasizing that all organizational change is nothing less but the sum of many small and individual changes. And convincing an individual to… Read More »
Two weeks ago, professors Magali Delmas (University of California, LA) and Tom Lyon (University of Michigan) published an opinion piece in The Conversation that is absolutely worth reading, especially in the context of my recent article on Environmental, Social and Corporate Governance (ESG) Reporting. In the article both business professors asses what they call “talking green while… Read More »
The Reputation Institute for the first time looked at the role of a CEO’s reputation and identified the CEOs worldwide with the highest reputation. Surveying 28,000 individuals from 15 countries, it identified Sundar Pichai (Google) as the CEO with the best reputation. Forbes has published an interesting analysis that connects Pinchai’s reputation score to his own reaction… Read More »
The IR Magazine has published an interesting analysis of a new trend in corporate communications in Japan. Struck by corporate governance scandals, the reputation both of Japanese businesses and of Japan as a place to do business has been significantly damaged. The uptake in communicating more strategically is not just aimed at improving the companies’… Read More »
Currently Domino’s Pizza is one of the hottest (!) brands in the food business. It is financially outperforming tech companies such as Amazon and Facebook, is venturing into the robot business and has recently been applauded for crafting a “brand icon” similar to Apple or Google. And that all after going through some really tough times… Read More »
I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social… Read More »
Over on HBR.org Richard Mosley has published an interesting article on the increasing importance of employer branding. Some of you might come across this term for the first time – so the term “employer branding” at its core denoted an organization’s reputation (or more precise image) as an employer, as opposed to the more general corporate… Read More »