Tag Archives: research

Top 100 Companies by Reputation in 2017

The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders as well as… Read More »

Perception of Perfection – Lessons for International Comms

Over the weekend, I came across a very interesting exercise. In a move to find out how perceptions of beauty vary across the globe, the guys from Super Drug Online Doctors asked 18 designers across the globe to retouch an image of an underwear model to best fit with their culture’s perception of beauty and the “ideal female form”.  Now… Read More »

World Leaders on Facebook

Do you still remember President Obama’s first Facebook post as @POTUS on 9 November 2015? “This is a place where we can have real conversations about the most important issues facing our country – a place where you can hear directly from me, and share your own thoughts and stories.” The Obama @POTUS page, including its 3.9 million… Read More »

Sex sells (not as good as you think)!

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional intensity of marketing… Read More »