Monthly Archives: April 2021

Stimulating the thirst for change

I felt inspired this week by an opinion piece written by Jan C. Weilbacher in this month’s issue of Changement (German only) and want to share these insights. In his article, Jan tries to encourage the transfer of learnings and best practices from marketing to change management. To underpin this he differentiates the dark side of marketing (using… Read More »

Communicating change – who should (and who shouldn’t)

Communicating change is true teamwork. Changing routines – sometimes even beliefs and mindsets – is not an easy (t)ask, and it takes constant communication, education, and leadership to make it happen. I keep emphasizing that all organizational change is nothing less but the sum of many small and individual changes. And convincing an individual to change may involve… Read More »