Instagram launches TV app format – IGTV

Instagram has used this summer to announce not only announce the milestone of 1b users, but it actually launched a major new service, called IGTV. It is part of a new app for watching long-form, vertical video from Instagrammers 8but you can also watch from within your normal Instagram stream). The format (vertical) will take a bit of time… Read More »

The State of Marketing Technology 2018

Walker Sands Communications has published its 2018 State of Marketing Report, for which it surveyed 300 professional marketers. The bottom line of their analysis is that consumers’ demand for personalized and seamless experiences, marketers turn to ever more sophisticated technologies to satisfy this demand. 65% of marketers thus say, they will further increase marketing technology budgets and 75% state… Read More »

Social Media Top Tips – Summer 2018

DMN has published its top six tips for social media marketing this summer. While they are not revolutionary, they still make for a nice read over the break. In essence, for your work on Facebook and other networks it’s worth looking at these things: 1. Event Tie-Ins – connect to online campaigns and hypes / events – just… Read More »

Country Reputation – New ranking published by RI

The Reputation Institute just published its 2018 Country Reputation Ranking. Based on its RepTrak methodology, which involves surveying a representative audience, the institute has identified Sweden to have the strongest reputation among the 55 largest countries by GDP, followed by Finland and Switzerland. A look at the data and a comparison of the dynamics over the past years… Read More »

Impact of corporate announcements – a matter of credibility

Usually, stock markets are quite stress-resistant if it comes to (even relevant) news. It is hard for an individual news piece to move whole markets. IR Magazine has now published an article by Henry Downing that reflects on the circumstances in which impact can still be dramatic. In this context, it highlights the important role of source credibility. News… Read More »

Corporate Social Responsibility – the Corporate Hypocrisy

Two weeks ago, professors Magali Delmas (University of California, LA) and Tom Lyon (University of Michigan) published an opinion piece in The Conversation that is absolutely worth reading, especially in the context of my recent article on Environmental, Social and Corporate Governance (ESG) Reporting. In the article both business professors asses what they call “talking green while lobbying brown” –… Read More »

The Exponential Impact of Reputation

The Reputation Institute has analyzed the impact of reputation on stock market performance in the US and has published a beautiful infographic summarizing its findings It is looking at how the most reputable companies (according to its own reputation scoring system) outperform the main indices. Within the S&P, companies with a stronger reputation achieved 2.5x the stock performance compared to… Read More »

Build-a-Disaster at Build-a-Bear

Build-a-Bear – a company that produces customised teddy bears – is usually a company that produces positive emotions and feelings. How could the company then end up on the Mirror’s scandal pages on 12 July – headline “Build-a-Bear carnage”? The headline described the marketing fiasco that the company had just produced quite accurately. Earlier on the same day Build-a–Bear had launched its first… Read More »

Chief Reputation Officer – taking care of a company’s biggest strategic risk

The Reputation Institute has recently blogged about its concept of a Chief Reputation Officer (CRO) – a function that would take ownership of a company’s reputation, reporting directly to the CEO.  To build and maintain a strong corporate reputation, the CRO would mainly look after five key issues: Levels of stakeholder support Reputation readiness Corporate Communication effectiveness ROI… Read More »

The world’s most reputable CEO is…

The Reputation Institute for the first time looked at the role of a CEO’s reputation and identified the CEOs worldwide with the highest reputation. Surveying 28,000 individuals from 15 countries, it identified Sundar Pichai (Google) as the CEO with the best reputation. Forbes has published an interesting analysis that connects Pinchai’s reputation score to his own reaction to incidents in… Read More »