Public relations education changes as unis shift to more holistic view of corporate communications

The recently announced changes at Bournemouth University about some very major changes to its public relations degree programmes are a signal of important dynamics in the PR industry. As Bournemouth announced that several of its business programmes are due for a “phased closure” – including hospitality management, advertising and indeed Public Relations itself – it can be seen as… Read More »

Teenagers consume more ethically

An interesting study conducted by MediaCom for Marketing Dive show how teenagers (in the US) are increasingly basing their consumption choices on ethical considerations. The key findings include that: More than half (54%) of the surveyed teenagers (16-19y) say that they have deliberately purchased or stopped using a brand because of its ethics. Specific brands that teenagers bought because… Read More »

Norway links investment fund decisions to sustainability

The world’s largest investment fund, Norway’s $1 trillion sovereign wealth fund, just announced plans to push companies towards more sustainable business models. The fund, which holds stakes in some 9,000 companies across 72 countries, is shifting its investment policies to align them better with the United Nations’ Sustainable Development Goals (SDGs). It will, therefore, scrutinize all future investments for environmental… Read More »

Investor Relations – What has changed over the last decade?

As the Investor Relations Magazine turns thirty, its editors look a bit at their own history and the history of investor relations. In an interview with Smooch Repovich Reynolds, managing director of the investor relations and corporate communications practice at ZRG Partners, the editors discuss groundbreaking developments that have shaped the past 10 years in this industry. Smooch kicks… Read More »

Instagram launches TV app format – IGTV

Instagram has used this summer to announce not only announce the milestone of 1b users, but it actually launched a major new service, called IGTV. It is part of a new app for watching long-form, vertical video from Instagrammers 8but you can also watch from within your normal Instagram stream). The format (vertical) will take a bit of time… Read More »

The State of Marketing Technology 2018

Walker Sands Communications has published its 2018 State of Marketing Report, for which it surveyed 300 professional marketers. The bottom line of their analysis is that consumers’ demand for personalized and seamless experiences, marketers turn to ever more sophisticated technologies to satisfy this demand. 65% of marketers thus say, they will further increase marketing technology budgets and 75% state… Read More »

Social Media Top Tips – Summer 2018

DMN has published its top six tips for social media marketing this summer. While they are not revolutionary, they still make for a nice read over the break. In essence, for your work on Facebook and other networks it’s worth looking at these things: 1. Event Tie-Ins – connect to online campaigns and hypes / events – just… Read More »

Country Reputation – New ranking published by RI

The Reputation Institute just published its 2018 Country Reputation Ranking. Based on its RepTrak methodology, which involves surveying a representative audience, the institute has identified Sweden to have the strongest reputation among the 55 largest countries by GDP, followed by Finland and Switzerland. A look at the data and a comparison of the dynamics over the past years… Read More »

Impact of corporate announcements – a matter of credibility

Usually, stock markets are quite stress-resistant if it comes to (even relevant) news. It is hard for an individual news piece to move whole markets. IR Magazine has now published an article by Henry Downing that reflects on the circumstances in which impact can still be dramatic. In this context, it highlights the important role of source credibility. News… Read More »