Monthly Archives: February 2017

Perception of Perfection – Lessons for International Comms

Over the weekend, I came across a very interesting exercise. In a move to find out how perceptions of beauty vary across the globe, the guys from Super Drug Online Doctors asked 18 designers across the globe to retouch an image of an underwear model to best fit with their culture’s perception of beauty and the “ideal female form”.  Now… Read More »

Writing a Strategic Plan for Investor Relations

IR Magazine this week featured an excellent visualization of the drafting process for strategic investor relations plans. Click the graphic below for a closer look and check out more details and other magazine content here.

World Leaders on Facebook

Do you still remember President Obama’s first Facebook post as @POTUS on 9 November 2015? “This is a place where we can have real conversations about the most important issues facing our country – a place where you can hear directly from me, and share your own thoughts and stories.” The Obama @POTUS page, including its 3.9 million… Read More »

Facebook LIVE – what is it (and what not)

Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is also due to… Read More »

Social Media Guidelines for Employees

I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social media might eventually… Read More »

History of Public Relations

Take a look at this condensed but insightful history of public relations (and related practices), starting at 50BC created the colleagues at Max Borges Agency:

Trump and Clinton PR strategies compared

Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both donor relations and… Read More »

2017 Edelman Trust Barometer – The Trust Crisis

The Edelman Trust Barometer is one of the most important tool to detect key trends for public relations and communications in general. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not reported in the… Read More »

Private equity pioneer gives lessons in investor relations

Henry Kravis, founder of private equity giant KKR gave Bloomberg a remarkable interview, looking back at 40 years in the investment business. The interview has a view fascinating insights into investment decisions and interaction with investor relations efforts. “I compare their responses to the dot-com period around 2000. Back then I’d ask, ‘What’s your strategy?’ and people would… Read More »