Monthly Archives: September 2018

Public relations education changes as unis shift to more holistic view of corporate communications

The recently announced changes at Bournemouth University about some very major changes to its public relations degree programmes are a signal of important dynamics in the PR industry. As Bournemouth announced that several of its business programmes are due for a “phased closure” – including hospitality management, advertising and indeed Public Relations itself – it can be seen as… Read More »

Teenagers consume more ethically

An interesting study conducted by MediaCom for Marketing Dive show how teenagers (in the US) are increasingly basing their consumption choices on ethical considerations. The key findings include that: More than half (54%) of the surveyed teenagers (16-19y) say that they have deliberately purchased or stopped using a brand because of its ethics. Specific brands that teenagers bought because… Read More »

Norway links investment fund decisions to sustainability

The world’s largest investment fund, Norway’s $1 trillion sovereign wealth fund, just announced plans to push companies towards more sustainable business models. The fund, which holds stakes in some 9,000 companies across 72 countries, is shifting its investment policies to align them better with the United Nations’ Sustainable Development Goals (SDGs). It will, therefore, scrutinize all future investments for environmental… Read More »

Investor Relations – What has changed over the last decade?

As the Investor Relations Magazine turns thirty, its editors look a bit at their own history and the history of investor relations. In an interview with Smooch Repovich Reynolds, managing director of the investor relations and corporate communications practice at ZRG Partners, the editors discuss groundbreaking developments that have shaped the past 10 years in this industry. Smooch kicks… Read More »