Category Archives: Public relations

When you don’t know what to say – keep hiding in the bush and turn off the lights #Spicer

The Washington Post just ran an interesting background story today on Sean Spicer, the White House press secretary. When facing a crowd of reporters interested in the reasons for President sacking FBI director Comey, blocking his way back into the White House, Spicer decided to pause and think through his options behind a few trees and bushes in… Read More »

United Airlines – a Reputation Disaster

It has been a horrible week for communicators at United Airlines, when the overbooking of a plane led to a PR disaster (likely the biggest “shit storm” ever in the airline industry – so far). When the airline tried to place a crew on a fully booked flight from Chicago to Louisville it started to look for volunteers who would… Read More »

Personality and Facebook Likes

The Institute of Public Relations has published a study as part of its signature research series that sheds some light on the connection between personality and liking behaviour on Facebook. The there key findings of the study (conducted with 421 US Facebook users) are: Interpersonal generosity, a personality trait that focuses on the tendency of expending oneself in… Read More »

White House copies ExxonMobil’s Press Statement

Thanks to Vox we now know how good it can be to count the government among your multipliers. The Trump administration on Monday apparently praised Exxon Mobil for expanding and investing in the US — with words taken straight from an Exxon Mobil press release: Read the complete article by Vox here: http://www.vox.com/policy-and-politics/2017/3/6/14836284/trump-exxon-mobil-press-release-copied?utm_campaign=vox.social&utm_medium=social&utm_content=voxdotcom&utm_source=facebook

Facebook LIVE – what is it (and what not)

Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is also due to… Read More »

History of Public Relations

Take a look at this condensed but insightful history of public relations (and related practices), starting at 50BC created the colleagues at Max Borges Agency:

Trump and Clinton PR strategies compared

Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both donor relations and… Read More »