Monthly Archives: May 2017

German insurer offends Maori culture

The German insurance provider ARAG  has used the traditional Haka warrior dance of New Zealand’s Maori, fueling hefty criticism in social media. Criticism on ARAG’s YouTube channel (check the comments below the video) as well as later on on Facebook and Twitter labelled the ad as inappropriate cultural appropriation, some even claimed it to be evidence for “typical”… Read More »

How Dove ruined its image by offending its most loyal fans

“Discover how we reaffirmed our commitment to beauty confidence with 6 exclusive bottles, that celebrate bodies of all shapes and sizes.” This was the starting point for Dove’s latest campaign in the UK. But while Dove (part of Unilever) in the past had become everybody’s darling in the branding and marketing society, this campaign eventually backfired – offending… Read More »

When you don’t know what to say – keep hiding in the bush and turn off the lights #Spicer

The Washington Post just ran an interesting background story today on Sean Spicer, the White House press secretary. When facing a crowd of reporters interested in the reasons for President sacking FBI director Comey, blocking his way back into the White House, Spicer decided to pause and think through his options behind a few trees and bushes in… Read More »