Category Archives: Internal communication

Why Projects need Brands

By accident I recently came across an article that I have first read a few years ago, published in MIT Sloan Management Review. And I still find the core idea a very current one: how project management can benefit from brand management. The basic idea is that there is a market for projects inside any larger institution and… Read More »

Social Media Guidelines for Employees

I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social media might eventually… Read More »

Motivating employees through communication

Just a few days ago Kelly and Ben Decker published an excellent article over at HBR.org on how to best communicate with employees in order to motivate them. They see the main challenge to motivate an employees is shifting his typical response to work from “I have to” to “I want to.” According to their reasoning we have to strategically design a message  in terms… Read More »