Category Archives: Digital communication

Social Media Content Plan – Template

With so much going on on social media it is always a challenge to keep track of what you published on the various platforms and what your plans are for the upcoming days and weeks (or months). A good social media content plan therefore bridges the gap between your big picture strategy, your overall campaigns and messages,… Read More »

Personality and Facebook Likes

The Institute of Public Relations has published a study as part of its signature research series that sheds some light on the connection between personality and liking behaviour on Facebook. The there key findings of the study (conducted with 421 US Facebook users) are: Interpersonal generosity, a personality trait that focuses on the tendency of… Read More »

Optimal Length of Facebook Videos

The guys over at News Whip have looked again at an issue that keeps many communicators’ brains busy – how to optimize your video on Facebook. In a follow-up to an exercise a year earlier, they again looked at what features characterize successful Facebook videos. And one obvious aspect that they looked at (again) was length. And… Read More »

Key Digital Trends 2017 – Ogilvy’s predictions and what to do about them

As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner – Innovation at Ogilvy & Mather London. The report is… Read More »

How 3 star reviews can crush your reputation (and business)

Every year since 2010, Bright Local, an online search agency, conducts a large study on the role and relevance of online reviews. The most recent Online Review Survey provides a few very meaningful insights into the role of online review for buying decisions. It shows a further increase in the role of such reviews for online… Read More »