Category Archives: Strategy

Why Projects need Brands

By accident I recently came across an article that I have first read a few years ago, published in MIT Sloan Management Review. And I still find the core idea a very current one: how project management can benefit from brand management. The basic idea is that there is a market for projects inside any larger institution and… Read More »

Royal Jordanian: Out-tweeting Trump

A particularly smart way of adapting your marketing messages to short-notice changes in your marketing environment is through humor and closer emotional bonds. A great example of this is the campaign that Royal Jordanian has been running in reaction to Donald Trump’s #travelban. You would think there isn’t much that an airline could do to live with the… Read More »

Key Digital Trends 2017 – Ogilvy’s predictions and what to do about them

As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner – Innovation at Ogilvy & Mather London. The report is divided into two… Read More »

Top 100 Companies by Reputation in 2017

The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders as well as… Read More »

Writing a Strategic Plan for Investor Relations

IR Magazine this week featured an excellent visualization of the drafting process for strategic investor relations plans. Click the graphic below for a closer look and check out more details and other magazine content here.