The Reputation Institute for the first time looked at the role of a CEO’s reputation and identified the CEOs worldwide with the highest reputation. Surveying 28,000 individuals from 15 countries, it identified Sundar Pichai (Google) as the CEO with the best reputation. Forbes has published an interesting analysis that connects Pinchai’s reputation score to his own reaction to incidents in the company and how he connects to initiatives and dynamics in society. The magazine writes that “Perhaps the most significant insight to emerge from the study is just how much the role of CEO has evolved. It’s no longer enough to drive financial results like Jack Welch or to develop innovative products like Steve Jobs. Today’s CEOs must be activists.” Issues such as corporate citizenship and governance today are key drivers for reputation – both for companies and their CEOs.