Tag Archives: branding

Domino’s Pizza – Turning a Brand Around

Currently Domino’s Pizza is one of the hottest (!) brands in the food business. It is financially outperforming tech companies such as Amazon and Facebook, is venturing into the robot business and has recently been applauded for crafting a “brand icon” similar to Apple or Google. And that all after going through some really tough times – both financially… Read More »

Why Projects need Brands

By accident I recently came across an article that I have first read a few years ago, published in MIT Sloan Management Review. And I still find the core idea a very current one: how project management can benefit from brand management. The basic idea is that there is a market for projects inside any larger institution and… Read More »

The Cola Wars

Yesterday I happened to watch a great documentary about the century-old struggle for the soft drink consumer between Coca Cola and Pepsi. A really remarkable film highlighting all the marketing challenges and milestones of the two companies. I recommend every marketing and branding student to take 45 minutes, sit back and watch it: