The IR Magazine has published an interesting analysis of a new trend in corporate communications in Japan. Struck by corporate governance scandals, the reputation both of Japanese businesses and of Japan as a place to do business has been significantly damaged. The uptake in communicating more strategically is not just aimed at improving the companies’ reputation, but more importantly, diversify the shareholder base of Japanese companies and open the country up to the international investor community.
Read the full story in the IR Magazine.