How Japanese Businesses Start Communicating More Strategically

By | 26/04/2018

The IR Magazine has published an interesting analysis of a new trend in corporate communications in Japan. Struck by corporate governance scandals, the reputation both of Japanese businesses and of Japan as a place to do business has been significantly damaged. The uptake in communicating more strategically is not just aimed at improving the companies’ reputation, but more importantly, diversify the¬†shareholder base of Japanese companies and open the country up to the international investor community.

Read the full story in the IR Magazine.

 

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