Tag Archives: social media

Social Media Content Plan – Template

With so much going on on social media it is always a challenge to keep track of what you published on the various platforms and what your plans are for the upcoming days and weeks (or months). A good social media content plan therefore bridges the gap between your big picture strategy, your overall campaigns and messages, and eventually the… Read More »

Key Digital Trends 2017 – Ogilvy’s predictions and what to do about them

As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner – Innovation at Ogilvy & Mather London. The report is divided into two… Read More »

Facebook LIVE – what is it (and what not)

Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is also due to… Read More »

Social Media Guidelines for Employees

I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social media might eventually… Read More »

Trump and Clinton PR strategies compared

Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both donor relations and… Read More »