Tag Archives: image

United Airlines – a Reputation Disaster

It has been a horrible week for communicators at United Airlines, when the overbooking of a plane led to a PR disaster (likely the biggest “shit storm” ever in the airline industry – so far). When the airline tried to place a crew on a fully booked flight from Chicago to Louisville it started to look for volunteers who would… Read More »

Top 100 Companies by Reputation in 2017

The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders as well as… Read More »