Sex sells (not as good as you think)!

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional intensity of marketing… Read More »

Key to persuasive public speaking

Allison Shapira, trainer and coach for public speaking, wrote an excellent piece on HBR.org on how to speak more persuasively in public. And the key is not necessarily a well written speech but it is rather the way that you speak and use your voice. Her 4 top tips: Start with the right posture Breathe deeply Speak “on the… Read More »

Designing an official apology – when companies have to admit mistakes

Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in its September issue… Read More »

Don’t let retailers bust your reputation

When shopping in a local supermarket here in Vientiane / Laos, I noticed that retailers would blatantly alter expiry dates on food packages in order to still be able to sell them. Another way of dealing with a (too) short shelf-live over here is to use the stickers with the product detail translations to simply cover the expiry date.… Read More »

Readability measures

This week I conducted an eye-opening analysis for a client organization that had asked me to assess its past corporate communication activities. It is a government institution that proves many prejudices that people have about such organizations well… right (but we’re going to change this over the next three months). There are plenty of statistical measures and indices for… Read More »

Corporate communication inventory / design audit

Working with a client to review his current corporate communication practices, I conducted a corporate communication inventory. This issue actually is not very much covered in the textbook (only mentioned as a side issue) and so I thought I’d devote a blog post to this issue and mark it for inclusion into the book in a future update. So… Read More »

CEO signatures

If you have covered financial communication and its tools and tactics – you at least have a rough understanding of what an annual report is (From Chapter 7: “a comprehensive report on a company’s activities throughout the preceding year (…) intended to give shareholders and other interested people information on the company’s activities and performance.”) Of course you’re probably… Read More »

Motivating employees through communication

Just a few days ago Kelly and Ben Decker published an excellent article over at HBR.org on how to best communicate with employees in order to motivate them. They see the main challenge to motivate an employees is shifting his typical response to work from “I have to” to “I want to.” According to their reasoning we have to strategically design a message  in terms… Read More »