Trump and Clinton PR strategies compared

Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both donor relations and… Read More »

2017 Edelman Trust Barometer – The Trust Crisis

The Edelman Trust Barometer is one of the most important tool to detect key trends for public relations and communications in general. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not reported in the… Read More »

Private equity pioneer gives lessons in investor relations

Henry Kravis, founder of private equity giant KKR gave Bloomberg a remarkable interview, looking back at 40 years in the investment business. The interview has a view fascinating insights into investment decisions and interaction with investor relations efforts. “I compare their responses to the dot-com period around 2000. Back then I’d ask, ‘What’s your strategy?’ and people would… Read More »

Sex sells (not as good as you think)!

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional intensity of marketing… Read More »

Key to persuasive public speaking

Allison Shapira, trainer and coach for public speaking, wrote an excellent piece on HBR.org on how to speak more persuasively in public. And the key is not necessarily a well written speech but it is rather the way that you speak and use your voice. Her 4 top tips: Start with the right posture Breathe deeply Speak “on the… Read More »

Designing an official apology – when companies have to admit mistakes

Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in its September issue… Read More »

Don’t let retailers bust your reputation

When shopping in a local supermarket here in Vientiane / Laos, I noticed that retailers would blatantly alter expiry dates on food packages in order to still be able to sell them. Another way of dealing with a (too) short shelf-live over here is to use the stickers with the product detail translations to simply cover the expiry date.… Read More »

Readability measures

This week I conducted an eye-opening analysis for a client organization that had asked me to assess its past corporate communication activities. It is a government institution that proves many prejudices that people have about such organizations well… right (but we’re going to change this over the next three months). There are plenty of statistical measures and indices for… Read More »