Tag Archives: Trump

When you don’t know what to say – keep hiding in the bush and turn off the lights #Spicer

The Washington Post just ran an interesting background story today on Sean Spicer, the White House press secretary. When facing a crowd of reporters interested in the reasons for President sacking FBI director Comey, blocking his way back into the White House, Spicer decided to pause and think through his options behind a few trees and bushes in… Read More »

Royal Jordanian: Out-tweeting Trump

A particularly smart way of adapting your marketing messages to short-notice changes in your marketing environment is through humor and closer emotional bonds. A great example of this is the campaign that Royal Jordanian has been running in reaction to Donald Trump’s #travelban. You would think there isn’t much that an airline could do to live with the… Read More »