DMN has published its top six tips for social media marketing this summer. While they are not revolutionary, they still make for a nice read over the break. In essence, for your work on Facebook and other networks it’s worth looking at these things: 1. Event Tie-Ins – connect to online campaigns and hypes /… Read More »
Creating good videos is key to success for Facebook publishers. Analyzing 100m+ Facebook videos published last year, Buzzsumo found a range of really interesting insights into individual aspects of successful videos.
The Institute of Public Relations has published a study as part of its signature research series that sheds some light on the connection between personality and liking behaviour on Facebook. The there key findings of the study (conducted with 421 US Facebook users) are: Interpersonal generosity, a personality trait that focuses on the tendency of… Read More »
The guys over at News Whip have looked again at an issue that keeps many communicators’ brains busy – how to optimize your video on Facebook. In a follow-up to an exercise a year earlier, they again looked at what features characterize successful Facebook videos. And one obvious aspect that they looked at (again) was length. And… Read More »
Do you still remember President Obama’s first Facebook post as @POTUS on 9 November 2015? “This is a place where we can have real conversations about the most important issues facing our country – a place where you can hear directly from me, and share your own thoughts and stories.” The Obama @POTUS page, including… Read More »
Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is… Read More »