Tag Archives: brand

Why Projects need Brands

By accident I recently came across an article that I have first read a few years ago, published in MIT Sloan Management Review. And I still find the core idea a very current one: how project management can benefit from brand management. The basic idea is that there is a market for projects inside any larger institution and… Read More »

How to Ruin your Reputation in 10 minutes – PwC and the Oscars

Accounting and consulting firm PwC benefitted 83 years from reliably handling the balloting process at the Academy Awards. On Sunday they jeopardized this reputation within minutes, because of a colossal mistake at the 89th Academy Awards when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar went to “La La Land,” instead of “Moonlight.” As it turned… Read More »