Category Archives: Strategy

Key Digital Trends 2017 – Ogilvy’s predictions and what to do about them

As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner – Innovation at Ogilvy & Mather London. The report is… Read More »

Top 100 Companies by Reputation in 2017

The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders… Read More »