Social Media Content Plan – Template

By | 20/04/2017

With so much going on on social media it is always a challenge to keep track of what you published on the various platforms and what your plans are for the upcoming days and weeks (or months). A good social media content plan therefore bridges the gap between your big picture strategy, your overall campaigns and messages, and eventually the nitty-gritty at the activity level such as the detailed timing schedule and the actual post messages and media. I find HubSpot‘s template for such a social media content calendar very helpful in this regard, as it provides all these options in a simple excel file. It allows you to create a quick overview of monthly activity, while also having options for all the details of individual channels, times and post texts. Check it out here:

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