I don’t envy the United Airlines comms teams at the moment. Following scandals about mistreated passengers, a dead dog and a(nother) dog delivered to the wrong destination, the company is now facing another serious conflict with passengers – over tomato juice!
Reviewmeta has published a study which finds that about 20% of all product reviews on Amazon are actually fake. Looking at 7 million reviews on various Amazon country pages, the company showed that after sorting out fake reviews, the overall evaluation of products was significantly different.
Creating good videos is key to success for Facebook publishers. Analyzing 100m+ Facebook videos published last year, Buzzsumo found a range of really interesting insights into individual aspects of successful videos.