I don’t envy the United Airlines comms teams at the moment. Following scandals about mistreated passengers, a dead dog and a(nother) dog delivered to the wrong destination, the company is now facing another serious conflict with passengers – over tomato juice! To streamline its service offer for flights under 4 hours, United eliminated Sprite Zero, Jim Beam Whiskey and a few other alcoholic beverages from its menu. While these losses didn’t receive a lot of attention, the elimination of tomato juice caused an uproar on social media, with hundreds of passengers complaining and expressing disbelief.
Competitors were quick to react, too:
And eventually, United quickly reversed the decision and announced that tomato juice would remain on the menu (unlike Sprite Zero or Jim Beam).
— United Airlines (@united) May 10, 2018