Corporate Social Responsibility – the Corporate Hypocrisy

Two weeks ago, professors Magali Delmas (University of California, LA) and Tom Lyon (University of Michigan) published an opinion piece in The Conversation that is absolutely worth reading, especially in the context of my recent article on Environmental, Social and Corporate Governance (ESG) Reporting. In the article both business professors asses what they call “talking green while lobbying brown” –… Read More »

The Exponential Impact of Reputation

The Reputation Institute has analyzed the impact of reputation on stock market performance in the US and has published a beautiful infographic summarizing its findings It is looking at how the most reputable companies (according to its own reputation scoring system) outperform the main indices. Within the S&P, companies with a stronger reputation achieved 2.5x the stock performance compared to… Read More »

Build-a-Disaster at Build-a-Bear

Build-a-Bear – a company that produces customised teddy bears – is usually a company that produces positive emotions and feelings. How could the company then end up on the Mirror’s scandal pages on 12 July – headline “Build-a-Bear carnage”? The headline described the marketing fiasco that the company had just produced quite accurately. Earlier on the same day Build-a–Bear had launched its first… Read More »

Chief Reputation Officer – taking care of a company’s biggest strategic risk

The Reputation Institute has recently blogged about its concept of a Chief Reputation Officer (CRO) – a function that would take ownership of a company’s reputation, reporting directly to the CEO.  To build and maintain a strong corporate reputation, the CRO would mainly look after five key issues: Levels of stakeholder support Reputation readiness Corporate Communication effectiveness ROI… Read More »

The world’s most reputable CEO is…

The Reputation Institute for the first time looked at the role of a CEO’s reputation and identified the CEOs worldwide with the highest reputation. Surveying 28,000 individuals from 15 countries, it identified Sundar Pichai (Google) as the CEO with the best reputation. Forbes has published an interesting analysis that connects Pinchai’s reputation score to his own reaction to incidents in… Read More »

United faces passenger rebellion over tomato juice

I don’t envy the United Airlines comms teams at the moment. Following scandals about mistreated passengers, a dead dog and a(nother) dog delivered to the wrong destination, the company is now facing another serious conflict with passengers – over tomato juice!

ESG Reporting – How Companies React to More Conscious Investors

Forbes Magazine is estimating that $30 trillion in assets moves from the current to younger, more sustainably oriented investors,  incentivizing companies to implement more comprehensive “ESG” reporting measures. ESG stands for Environmental, Social and Corporate Governance reporting and has become a key element in annual reports of companies listed at major stock exchanges, as London, Singapore, NY and… Read More »

How Japanese Businesses Start Communicating More Strategically

The IR Magazine has published an interesting analysis of a new trend in corporate communications in Japan. Struck by corporate governance scandals, the reputation both of Japanese businesses and of Japan as a place to do business has been significantly damaged. The uptake in communicating more strategically is not just aimed at improving the companies’ reputation, but more… Read More »

Fake reviews – hyping and killing your marketing success

Reviewmeta has published a study which finds that about 20% of all product reviews on Amazon are actually fake. Looking at 7 million reviews on various Amazon country pages, the company showed that after sorting out fake reviews, the overall evaluation of products was significantly different.

Optimizing Facebook video postings

Creating good videos is key to success for Facebook publishers. Analyzing 100m+ Facebook videos published last year, Buzzsumo found a range of really interesting insights into individual aspects of successful videos.