I felt inspired this week by an opinion piece written by Jan C. Weilbacher in this month’s issue of Changement (German only) and want to share these insights. In his article, Jan tries to encourage the transfer of learnings and best practices from marketing to change management. To underpin this he differentiates the dark side… Read More »
An interesting study conducted by MediaCom for Marketing Dive show how teenagers (in the US) are increasingly basing their consumption choices on ethical considerations. The key findings include that: More than half (54%) of the surveyed teenagers (16-19y) say that they have deliberately purchased or stopped using a brand because of its ethics. Specific brands that… Read More »
Instagram has used this summer to announce not only announce the milestone of 1b users, but it actually launched a major new service, called IGTV. It is part of a new app for watching long-form, vertical video from Instagrammers 8but you can also watch from within your normal Instagram stream). The format (vertical) will take a… Read More »
Walker Sands Communications has published its 2018 State of Marketing Report, for which it surveyed 300 professional marketers. The bottom line of their analysis is that consumers’ demand for personalized and seamless experiences, marketers turn to ever more sophisticated technologies to satisfy this demand. 65% of marketers thus say, they will further increase marketing technology budgets… Read More »
DMN has published its top six tips for social media marketing this summer. While they are not revolutionary, they still make for a nice read over the break. In essence, for your work on Facebook and other networks it’s worth looking at these things: 1. Event Tie-Ins – connect to online campaigns and hypes /… Read More »
The Reputation Institute just published its 2018 Country Reputation Ranking. Based on its RepTrak methodology, which involves surveying a representative audience, the institute has identified Sweden to have the strongest reputation among the 55 largest countries by GDP, followed by Finland and Switzerland. A look at the data and a comparison of the dynamics over… Read More »
Build-a-Bear – a company that produces customised teddy bears – is usually a company that produces positive emotions and feelings. How could the company then end up on the Mirror’s scandal pages on 12 July – headline “Build-a-Bear carnage”? The headline described the marketing fiasco that the company had just produced quite accurately. Earlier on the… Read More »
Reviewmeta has published a study which finds that about 20% of all product reviews on Amazon are actually fake. Looking at 7 million reviews on various Amazon country pages, the company showed that after sorting out fake reviews, the overall evaluation of products was significantly different.
If you closely follow the advertising world you might have seen the shit-storm that overcame Pepsi earlier this month following the launch over a campaign that meant to align Pepsi with the political #resistance movement in the US. The PR disaster for Pepsi evolved out of a on only half-hearted approach to political themes – as there really… Read More »
Currently Domino’s Pizza is one of the hottest (!) brands in the food business. It is financially outperforming tech companies such as Amazon and Facebook, is venturing into the robot business and has recently been applauded for crafting a “brand icon” similar to Apple or Google. And that all after going through some really tough times… Read More »