Tag Archives: toys

Build-a-Disaster at Build-a-Bear

Build-a-Bear – a company that produces customised teddy bears – is usually a company that produces positive emotions and feelings. How could the company then end up on the Mirror’s scandal pages on 12 July –¬†headline “Build-a-Bear carnage”? The headline described the marketing fiasco that the company had just produced quite accurately. Earlier on the‚Ķ Read More »