Country brand – The Corporate Communicator

Country Reputation – New ranking published by RI

The Reputation Institute just published its 2018 Country Reputation Ranking. Based on its RepTrak methodology, which involves surveying a representative audience, the institute has identified Sweden to have the strongest reputation among the 55 largest countries by GDP, followed by Finland and Switzerland. A look at the data and a comparison of the dynamics over… Read More »

Managing a Country Brand

My role as head of public diplomacy involves work on “country branding” – so basically developing a country brand that enables the country’s businesses and organizations to be more successful in the international marketplace, but also projecting a more holistic national identity with cultural, business, education and many more elements. I recently came across an… Read More »