Currently Domino’s Pizza is one of the hottest (!) brands in the food business. It is financially outperforming tech companies such as Amazon and Facebook, is venturing into the robot business and has recently been applauded for crafting a “brand icon” similar to Apple or Google. And that all after going through some really tough times… Read More »
By accident I recently came across an article that I have first read a few years ago, published in MIT Sloan Management Review. And I still find the core idea a very current one: how project management can benefit from brand management. The basic idea is that there is a market for projects inside any… Read More »
When researching for an earlier post on logo design, I came across an interesting analysis of popular brands’ logos, that I’d like to share with you. Some of the findings are that interestingly many of the more successful brands include the color “blue” as key element. Some of the other findings might be more intuitive – such… Read More »
While I really like to sit together with my favorite design agency discuss corporate identity, branding and both the key visual and label design for new products – particularly of my MySnax company – , logo design today doesn’t have to be a lengthy process using up a huge amount of both human and capital resources.… Read More »
Yesterday I happened to watch a great documentary about the century-old struggle for the soft drink consumer between Coca Cola and Pepsi. A really remarkable film highlighting all the marketing challenges and milestones of the two companies. I recommend every marketing and branding student to take 45 minutes, sit back and watch it: https://www.youtube.com/watch?v=2fluoWku6Vw