Monthly Archives: August 2018

Instagram launches TV app format – IGTV

Instagram has used this summer to announce not only announce the milestone of 1b users, but it actually launched a major new service, called IGTV. It is part of a new app for watching long-form, vertical video from Instagrammers 8but you can also watch from within your normal Instagram stream). The format (vertical) will take a… Read More »

The State of Marketing Technology 2018

Walker Sands Communications has published its 2018 State of Marketing Report, for which it surveyed 300 professional marketers. The bottom line of their analysis is that consumers’ demand for personalized and seamless experiences, marketers turn to ever more sophisticated technologies to satisfy this demand. 65% of marketers thus say, they will further increase marketing technology budgets… Read More »

Social Media Top Tips – Summer 2018

DMN has published its top six tips for social media marketing this summer. While they are not revolutionary, they still make for a nice read over the break. In essence, for your work on Facebook and other networks it’s worth looking at these things: 1. Event Tie-Ins – connect to online campaigns and hypes /… Read More »

Impact of corporate announcements – a matter of credibility

Usually, stock markets are quite stress-resistant if it comes to (even relevant) news. It is hard for an individual news piece to move whole markets. IR Magazine has now published an article by Henry Downing that reflects on the circumstances in which impact can still be dramatic. In this context, it highlights the important role of… Read More »

Corporate Social Responsibility – the Corporate Hypocrisy

Two weeks ago, professors Magali Delmas (University of California, LA) and Tom Lyon (University of Michigan) published an opinion piece in The Conversation that is absolutely worth reading, especially in the context of my recent article on Environmental, Social and Corporate Governance (ESG) Reporting. In the article both business professors asses what they call “talking green while… Read More »

The Exponential Impact of Reputation

The Reputation Institute has analyzed the impact of reputation on stock market performance in the US and has published a beautiful infographic summarizing its findings It is looking at how the most reputable companies (according to its own reputation scoring system) outperform the main indices. Within the S&P, companies with a stronger reputation achieved 2.5x the stock… Read More »

Build-a-Disaster at Build-a-Bear

Build-a-Bear – a company that produces customised teddy bears – is usually a company that produces positive emotions and feelings. How could the company then end up on the Mirror’s scandal pages on 12 July – headline “Build-a-Bear carnage”? The headline described the marketing fiasco that the company had just produced quite accurately. Earlier on the… Read More »