The Institute of Public Relations has published a study as part of its signature research series that sheds some light on the connection between personality and liking behaviour on Facebook. The there key findings of the study (conducted with 421 US Facebook users) are: Interpersonal generosity, a personality trait that focuses on the tendency of… Read More »
The guys over at News Whip have looked again at an issue that keeps many communicators’ brains busy – how to optimize your video on Facebook. In a follow-up to an exercise a year earlier, they again looked at what features characterize successful Facebook videos. And one obvious aspect that they looked at (again) was length. And… Read More »
Thanks to Vox we now know how good it can be to count the government among your multipliers. The Trump administration on Monday apparently praised Exxon Mobil for expanding and investing in the US — with words taken straight from an Exxon Mobil press release: Read the complete article by Vox here: http://www.vox.com/policy-and-politics/2017/3/6/14836284/trump-exxon-mobil-press-release-copied?utm_campaign=vox.social&utm_medium=social&utm_content=voxdotcom&utm_source=facebook
As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner – Innovation at Ogilvy & Mather London. The report is… Read More »
Every year since 2010, Bright Local, an online search agency, conducts a large study on the role and relevance of online reviews. The most recent Online Review Survey provides a few very meaningful insights into the role of online review for buying decisions. It shows a further increase in the role of such reviews for online… Read More »
CBC, the Canadian Broadcasting Corporation, with its “Marketplace” program recently had a lab analyze chicken meat and strips cooked in popular fast-food chains. Subway meat, the report indicated, showed significant amounts of non-chicken DNA, instead up to 50 percent from soy. Chicken from other fast-food chains, such as McDonald’s and Tim Hortons, did not have such high levels… Read More »
Accounting and consulting firm PwC benefitted 83 years from reliably handling the balloting process at the Academy Awards. On Sunday they jeopardized this reputation within minutes, because of a colossal mistake at the 89th Academy Awards when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar went to “La La Land,” instead of “Moonlight.”… Read More »
The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders… Read More »
Regular followers of my blog know the value of IR Magazine research and reporting. I recently came across an article featuring top advice on investor relations websites, as IR Magazine interviewed Patrick Kiss, head of investor and public relations at shopping center retail firm Deutsche EuroShop. Kiss produced a list of 10 key recommendations, which in… Read More »