Category Archives: Strategy

What do we need for good change management? Well, good change!

I have come across many situations where people put the blame for a failing change project or at least the difficulties in implementing the change to a lack of change management. Of course, change management is a complex undertaking. It requires an in-depth analysis and understanding of the stakeholders. It requires sensitive and strategic communications,… Read More »

Public relations education changes as unis shift to more holistic view of corporate communications

The recently announced changes at Bournemouth University about some very major changes to its public relations degree programmes are a signal of important dynamics in the PR industry. As Bournemouth announced that several of its business programmes are due for a “phased closure” – including hospitality management, advertising and indeed Public Relations itself – it can… Read More »

Norway links investment fund decisions to sustainability

The world’s largest investment fund, Norway’s $1 trillion sovereign wealth fund, just announced plans to push companies towards more sustainable business models. The fund, which holds stakes in some 9,000 companies across 72 countries, is shifting its investment policies to align them better with the United Nations’ Sustainable Development Goals (SDGs). It will, therefore, scrutinize all future… Read More »

Corporate Social Responsibility – the Corporate Hypocrisy

Two weeks ago, professors Magali Delmas (University of California, LA) and Tom Lyon (University of Michigan) published an opinion piece in The Conversation that is absolutely worth reading, especially in the context of my recent article on Environmental, Social and Corporate Governance (ESG) Reporting. In the article both business professors asses what they call “talking green while… Read More »

The Exponential Impact of Reputation

The Reputation Institute has analyzed the impact of reputation on stock market performance in the US and has published a beautiful infographic summarizing its findings It is looking at how the most reputable companies (according to its own reputation scoring system) outperform the main indices. Within the S&P, companies with a stronger reputation achieved 2.5x the stock… Read More »

Chief Reputation Officer – taking care of a company’s biggest strategic risk

The Reputation Institute has recently blogged about its concept of a Chief Reputation Officer (CRO) – a function that would take ownership of a company’s reputation, reporting directly to the CEO.  To build and maintain a strong corporate reputation, the CRO would mainly look after five key issues: Levels of stakeholder support Reputation readiness Corporate… Read More »

How Japanese Businesses Start Communicating More Strategically

The IR Magazine has published an interesting analysis of a new trend in corporate communications in Japan. Struck by corporate governance scandals, the reputation both of Japanese businesses and of Japan as a place to do business has been significantly damaged. The uptake in communicating more strategically is not just aimed at improving the companies’… Read More »