CBC, the Canadian Broadcasting Corporation, with its “Marketplace” program recently had a lab analyze chicken meat and strips cooked in popular fast-food chains. Subway meat, the report indicated, showed significant amounts of non-chicken DNA, instead up to 50 percent from soy. Chicken from other fast-food chains, such as McDonald’s and Tim Hortons, did not have such high levels… Read More »
Accounting and consulting firm PwC benefitted 83 years from reliably handling the balloting process at the Academy Awards. On Sunday they jeopardized this reputation within minutes, because of a colossal mistake at the 89th Academy Awards when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar went to “La La Land,” instead of “Moonlight.”… Read More »
The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders… Read More »
Regular followers of my blog know the value of IR Magazine research and reporting. I recently came across an article featuring top advice on investor relations websites, as IR Magazine interviewed Patrick Kiss, head of investor and public relations at shopping center retail firm Deutsche EuroShop. Kiss produced a list of 10 key recommendations, which in… Read More »
Over the weekend, I came across a very interesting exercise. In a move to find out how perceptions of beauty vary across the globe, the guys from Super Drug Online Doctors asked 18 designers across the globe to retouch an image of an underwear model to best fit with their culture’s perception of beauty and the “ideal… Read More »
IR Magazine this week featured an excellent visualization of the drafting process for strategic investor relations plans. Click the graphic below for a closer look and check out more details and other magazine content here.
Do you still remember President Obama’s first Facebook post as @POTUS on 9 November 2015? “This is a place where we can have real conversations about the most important issues facing our country – a place where you can hear directly from me, and share your own thoughts and stories.” The Obama @POTUS page, including… Read More »
Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is… Read More »
I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social… Read More »
Take a look at this condensed but insightful history of public relations (and related practices), starting at 50BC created the colleagues at Max Borges Agency: