It has been a horrible week for communicators at United Airlines, when the overbooking of a plane led to a PR disaster (likely the biggest “shit storm” ever in the airline industry – so far). When the airline tried to place a crew on a fully booked flight from Chicago to Louisville it started to look for… Read More »
A particularly smart way of adapting your marketing messages to short-notice changes in your marketing environment is through humor and closer emotional bonds. A great example of this is the campaign that Royal Jordanian has been running in reaction to Donald Trump’s #travelban. You would think there isn’t much that an airline could do to… Read More »
People who follow my blog (or read my textbook) are well aware of the fact that corporate reputations can be a major source of value creation for companies. It deserves therefore to be managed just like other assets of a company! A recent study by the Institute for Public Relations supports this thesis, by attempting to… Read More »
I recently came across an interesting conversation at the Reputation Institute about the role of leadership in reputation management (and development). The starting point for this is that RI estimates that roughly 2/3 of a company’s reputation is determined by company factors rather than product factors (And on a side note: RI also has found… Read More »
Mark Bonchek and Cara France published their thoughts on means to achieve creative marketing on the HBR Blog. Their five theses or recommendations can be summarized as follows: Create with (not just for) the customer – This is all about involving customers right from the early stages of product development, using their experiences, expectations and… Read More »
The Institute of Public Relations has published a study as part of its signature research series that sheds some light on the connection between personality and liking behaviour on Facebook. The there key findings of the study (conducted with 421 US Facebook users) are: Interpersonal generosity, a personality trait that focuses on the tendency of… Read More »
The guys over at News Whip have looked again at an issue that keeps many communicators’ brains busy – how to optimize your video on Facebook. In a follow-up to an exercise a year earlier, they again looked at what features characterize successful Facebook videos. And one obvious aspect that they looked at (again) was length. And… Read More »
Thanks to Vox we now know how good it can be to count the government among your multipliers. The Trump administration on Monday apparently praised Exxon Mobil for expanding and investing in the US — with words taken straight from an Exxon Mobil press release: Read the complete article by Vox here: http://www.vox.com/policy-and-politics/2017/3/6/14836284/trump-exxon-mobil-press-release-copied?utm_campaign=vox.social&utm_medium=social&utm_content=voxdotcom&utm_source=facebook
As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner – Innovation at Ogilvy & Mather London. The report is… Read More »
Every year since 2010, Bright Local, an online search agency, conducts a large study on the role and relevance of online reviews. The most recent Online Review Survey provides a few very meaningful insights into the role of online review for buying decisions. It shows a further increase in the role of such reviews for online… Read More »