The Reputation Institute has analyzed the impact of reputation on stock market performance in the US and has published a beautiful infographic summarizing its findings It is looking at how the most reputable companies (according to its own reputation scoring system) outperform the main indices. Within the S&P, companies with a stronger reputation achieved 2.5x the stock… Read More »
Build-a-Bear – a company that produces customised teddy bears – is usually a company that produces positive emotions and feelings. How could the company then end up on the Mirror’s scandal pages on 12 July – headline “Build-a-Bear carnage”? The headline described the marketing fiasco that the company had just produced quite accurately. Earlier on the… Read More »
The Reputation Institute has recently blogged about its concept of a Chief Reputation Officer (CRO) – a function that would take ownership of a company’s reputation, reporting directly to the CEO. To build and maintain a strong corporate reputation, the CRO would mainly look after five key issues: Levels of stakeholder support Reputation readiness Corporate… Read More »
The Reputation Institute for the first time looked at the role of a CEO’s reputation and identified the CEOs worldwide with the highest reputation. Surveying 28,000 individuals from 15 countries, it identified Sundar Pichai (Google) as the CEO with the best reputation. Forbes has published an interesting analysis that connects Pinchai’s reputation score to his own reaction… Read More »
I don’t envy the United Airlines comms teams at the moment. Following scandals about mistreated passengers, a dead dog and a(nother) dog delivered to the wrong destination, the company is now facing another serious conflict with passengers – over tomato juice!
Forbes Magazine is estimating that $30 trillion in assets moves from the current to younger, more sustainably oriented investors, incentivizing companies to implement more comprehensive “ESG” reporting measures. ESG stands for Environmental, Social and Corporate Governance reporting and has become a key element in annual reports of companies listed at major stock exchanges, as London,… Read More »
The IR Magazine has published an interesting analysis of a new trend in corporate communications in Japan. Struck by corporate governance scandals, the reputation both of Japanese businesses and of Japan as a place to do business has been significantly damaged. The uptake in communicating more strategically is not just aimed at improving the companies’… Read More »
Reviewmeta has published a study which finds that about 20% of all product reviews on Amazon are actually fake. Looking at 7 million reviews on various Amazon country pages, the company showed that after sorting out fake reviews, the overall evaluation of products was significantly different.
Creating good videos is key to success for Facebook publishers. Analyzing 100m+ Facebook videos published last year, Buzzsumo found a range of really interesting insights into individual aspects of successful videos.
One of the pieces certainly worth sharing from my summer reading list is a recent study by researchers from Tulane University that looks at the relationship between a CEO’s language (more precisely word choice) in earnings calls and investor attitude / investment decisions stock performance.