Category Archives: Case Study

White House copies ExxonMobil’s Press Statement

Thanks to Vox we now know how good it can be to count the government among your multipliers. The Trump administration on Monday apparently praised Exxon Mobil for expanding and investing in the US — with words taken straight from an Exxon Mobil press release: Read the complete article by Vox here: http://www.vox.com/policy-and-politics/2017/3/6/14836284/trump-exxon-mobil-press-release-copied?utm_campaign=vox.social&utm_medium=social&utm_content=voxdotcom&utm_source=facebook

“Fighting for a Reputation”

CBC, the Canadian Broadcasting Corporation, with its “Marketplace” program recently had a lab analyze chicken meat and strips cooked in popular fast-food chains. Subway meat, the report indicated, showed significant amounts of non-chicken DNA, instead up to  50 percent from soy. Chicken from other fast-food chains, such as McDonald’s and Tim Hortons, did not have such high levels… Read More »

Top Tipps for Designing Investor Relations Websites

Regular followers of my blog know the value of IR Magazine research and reporting. I recently came across an article featuring top advice on investor relations websites, as IR Magazine interviewed Patrick Kiss, head of investor and public relations at shopping center retail firm Deutsche EuroShop. Kiss produced a list of 10 key recommendations, which in… Read More »

Icahn’s open letter

Carl Icahn is an investment legend and has certainly made it into several CEOs’ nightmares. While we are usually talking about “Financial Communication” in terms of how to best communicate with the financial industry and investment community, Icahn is an extreme example of the plentiful challenges for financial communicators. He frequently uses public communication including a dedicated… Read More »

A remarkable chat…

On the weekend I came across a remarkable chat between an Amazon customer and a customer service agent. While it is of course not realistic that every customer is treated in this way (and some agents or also customers might have reacted completely adversely), for me it really is a stunning piece of excellent communication… Read More »

Case – Unitel Laos leaflet

As some of you probably know I currently reside in Laos – a country in Southeast Asia. So today I found an interesting advertising leaflet that came with my daily morning paper (the English-language Vientiane Times btw). Just to let you know – there are plenty of international tourists, expats and people working in the “development… Read More »