Tag Archives: reputation

How 3 star reviews can crush your reputation (and business)

Every year since 2010, Bright Local, an online search agency, conducts a large study on the role and relevance of online reviews. The most recent Online Review Survey provides a few very meaningful insights into the role of online review for buying decisions. It shows a further increase in the role of such reviews for online… Read More »

“Fighting for a Reputation”

CBC, the Canadian Broadcasting Corporation, with its “Marketplace” program recently had a lab analyze chicken meat and strips cooked in popular fast-food chains. Subway meat, the report indicated, showed significant amounts of non-chicken DNA, instead up to  50 percent from soy. Chicken from other fast-food chains, such as McDonald’s and Tim Hortons, did not have such high levels… Read More »

How to Ruin your Reputation in 10 minutes – PwC and the Oscars

Accounting and consulting firm PwC benefitted 83 years from reliably handling the balloting process at the Academy Awards. On Sunday they jeopardized this reputation within minutes, because of a colossal mistake at the 89th Academy Awards when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar went to “La La Land,” instead of “Moonlight.”… Read More »

Top 100 Companies by Reputation in 2017

The Reputation Institute (RI) yesterday announced the company’s annual Global RepTrak® 100 rankings. Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders… Read More »

2017 Edelman Trust Barometer – The Trust Crisis

The Edelman Trust Barometer is one of the most important tool to detect key trends for public relations and communications in general. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not… Read More »